Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.
Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."
Businesses may also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
This book is your ultimate resource for Social Media. Here you will find the most up-to-date information, analysis, background and everything you need to know.
In easy to read chapters, with extensive references and links to get you to know all there is to know about Social Media right away, covering: Social media, 1000Memories, 6ixspace Design Studio, Lee Aase, Anametrix, Attentio, BackType, Badoo, Jay Baer, Aaron Barr, Bebo, BigChampagne, BlogTV, CampusBuddy, Celebuzz, Cisco Eos, CITYpeek, Cognitive Surplus, Collocation (wireless metrics), Communication Shutdown, Contrail (network), Corporate social media, Cortex Inc., CoverItLive, Customer involvement management, DaGeek, DateBid, Andrew Davis (coach), Death and the Internet, Decayenne, Diabetes Hands Foundation, Diaspora (software), Digital footprint, Discovered Money, DroidIn, Eureka Streams, Expatica, Exxset, Facebook, Jeremy Fall, Fantography, Farm Town, Faveous, FictionCity, Filemobile, Flickchart, Flixster, Focus.com, Founder2be, FreeKareem, FutureMedia, Gigya, Glogster, Glogster EDU, Go Green Pakistan, Greplin (Search Engine), Hayland.am, HealthyWage, HR.com, I2hub, Ibibo, Iheartradio, Jeeran, Jelli, JESS3, Jumo, Klout, Koofers, Lafango, LaiBhaari, Le Rugbynistère, League Lab, Calvin Lee (Mayhem Studios), LinkedIn, LinkExpats, Media evaluation, Meettheboss, Cordelia Mendoza, Mideast Youth, MillatFacebook, Mixero, Moofaces, Mperience, MyYearbook, NASA Tweetup, Amber Naslund, The Nikolai Organisation, OfficeArrow, Orkut, Pay with a Tweet, PeopleBrowsr, Posterous, Pros and cons of social media, Qaiku, Qapacity, Qaym, Quora, RootMusic, Samepoint, Secret London, Shorty Awards, SHWBIZ, Sina Weibo, Six degrees, SixReps, SkyGrid, Small Business Saturday, Smarkets, Social brand equity, Social collaboration, Social Life (website), Social media and suicide, Social media bank, Social Media in the Fashion Industry, Social Media Marketing in the Fashion Industry, Social media measurement, Social media newsroom, Social media strategist, Social trading, SocialEngine, Speak To Tweet, Spoke (website), Stabri Monogo, Statsit, Strands, Students Circle Network, SVnetwork, Sysomos, Talenthouse, Tencent Weibo, Tick Yes, Top Eleven Football Manager, Trendrr, Tuenti, Twitter, Twitter subtitling, U24, Virb, Virilion, Inc., Visible.me, Jarmo Viteli, Wallpost.com, WeOurFamily, Wikio Group, Yahoo! Meme, Yardsellr, Zimbio.
This book explains in-depth the real drivers and workings of Social Media. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Social Media with the objectivity of experienced professionals.